Build better products,

with your customers.

We are a product strategy consultancy.

Giving you the insights, speed and confidence to launch what works.

Understand Better

Uncover what truly matters to your customers and why

Uncover what truly matters to your customers

Move Faster

Make data-driven decisions

in weeks, not months

Make decisions in weeks,

not months

Find Traction

Collect early traction data

before you scale

Collect early traction data before you scale

Discover winning solutions with early traction data

- Trusted by Global Organisations -

We focus on delivering high-impact solutions

Re-inventing
Adult Care Pad Category

AC Pad for Kimberly Clark

AC Pad

AC Pad

4X

New Customers

Recruitment

4X

New Customers

Recruitment

4X

New Customers

Recruitment

Winning GenZ in the Everyday Lunch Market

Lunch Box for Supor

Lunch Box

Lunch Box

250K+

Units Sold

Yearly

250K+

Units Sold

Yearly

250K+

Units Sold

Yearly

Creating an Iconic Watch
for Aspiring Athletes

Running Watch for Nike

Running Watch

Running Watch

$100M

Globally

in Year 1

$100M

Globally

in Year 1

$100M

Globally

in Year 1

Turning Every Bottle into a Trusted, Digital Touchpoint

Turning Every Bottle into a Digital Touchpoint

QRcode Program for Pernod Ricard

Strategic Visions

Connected Bottles

25M

'Connected' Bottles

Shipped Yearly

25M

'Connected' Bottles

Shipped Yearly

25M

'Connected' Bottles

Shipped Yearly

Real solutions, shaped with your audience, backed by proof.

Concrete
Outcomes

You get more than just ideas. You get solutions that are clear, visual and execution-ready

Customers Participation

Not just surveys. Customers create, react, journal, and show us how they really live.

Real-World
Validation

Real-World Validation

Solutions are tested in context. We validate purchase intent, positioning and feature sets

Mindset

Mindset

Output

Output

Decision Support

Decision Support

Speed

Speed

Traditional Consultants 👔

Traditional
Consultants 👔

Traditional Consultants 👔

❌ Strategy on Slides

❌ Strategy on Slides

❌ Customers Feedbacks

❌ Long Decks of Findings

❌ Long Decks of Findings

❌ Long Decks of Findings

❌ Market & Survey Data

❌ Market & Survey Data

❌ Market & Survey Data

❌ Recommendations in Months

❌ Recommendations in Months

❌ Recommendations in Months

✅ Strategy in the Real-World

✅ Strategy in the Real-World

✅ Customers Participation

✅ Concepts Ready-to-Scale

✅ Concepts Ready-to-Scale

✅ Concepts Ready-to-Scale

✅ In-Market Performance Data

✅ In-Market Performance Data

✅ In-Market Performance Data

✅ Creative Outputs in Weeks

✅ Creative Outputs in Weeks

✅ Creative Outputs in Weeks

VS

Your audience is evolving. We help you keep up or leap ahead.

Improve what exists

Improve

what exists

Your current offering isn’t delivering its full potential.

We uncover what’s not clicking and give you the insights and assets to fix, refine, and relaunch with greater impact

Product Refresh

Feature Prioritization
Messaging Optimization

Create what's next

Create

what's next

You want to explore new solutions outside your core offering.

You want to explore solutions outside your core offering.

We help you spot the right spaces, shape bold concepts, and validate them with real audiences before you invest

Opportunity Mapping
Concept Design
Product-Market Fit

15+

15+

Years Experience

Years Experience

200+

200+

Projects Delivered

Projects Delivered

6

6

Team Members

Team Members

Success starts with the right conversation.
Let’s have one!

Based in Shanghai, China and Torino, Italy
Extra Sauce (Shanghai) Co.,Ltd

Company

Contact

Wechat

Red Book